About Us
At Direct Assist, we believe no business should ever miss an opportunity simply because no one is there to answer.
We created Direct Assist to solve a growing global problem — businesses are now operating in a 24/7 environment, but most are still staffed for a traditional 8-hour workday. Meanwhile, customer expectations have shifted to instant service, and without consistent coverage, valuable enquiries are missed and opportunities are lost in the gaps when no one is available.
Our solution is simple:
real people, available anytime, ready to assist your customers when you can’t — at an affordable price.
What We Do
Direct Assist provides 24/7 reception/customer services for modern businesses.
Through a simple QR code or tablet setup, your customers can instantly connect with our trained team for:
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Enquiries and support
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Bookings and scheduling
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Membership assistance
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Secure payment guidance
We act as an extension of your business — delivering a seamless, professional experience every time.
Built for Modern Businesses
We work with businesses where missed calls = lost revenue, including:
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Gyms and fitness centres
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Dental and medical clinics
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Service-based businesses
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Retail and customer-facing environments
Whether you're operating after hours or managing peak demand, Direct Assist ensures your customers are always supported.
🔐 Trust & Security First
We understand that trust is everything.
That’s why our systems are designed so that:
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Payment details are handled through secure, encrypted links
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Our team never stores sensitive customer information
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All interactions are tracked and monitored for quality and compliance
You get the benefits of a full reception team — without the risk.
Your Team, Extended
When you partner with Direct Assist, you’re not outsourcing — you’re extending your team.
We integrate as part of your brand, your tone, and your standards — so your customers always feel your supported.
Meet The Team
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Ken Lam
CEO - Australia (Melbourne)
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Allan Luriz Jr.
COO Operations - Philippines (Manila)
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Walter Lam
CTO Operations Australia (Melbourne)
Lisa Rose
Product Manager
Kevin Nye
HR Lead
Alex Young
Customer Support Lead
Our Clients
